01
Business & Workshops
Leadership, sales and communication across departments and sectors—from business conferences and companies to hotels and service teams.
Explore business formats →A personal and professional return
Returning to Russia Возвращение в Россию
2025 Nordic & Swedish Footvolley Champion
After delivering Neuromagic presentations in Moscow and Tatarstan, followed by a business workshop for the team at Rilas Hotel & Spa in Dagestan in 2026, I am ready to explore what we could build next—with curiosity, serious preparation and trusted local hosts. What can I say other than: Russia is fantastic!
Client perspectives
Trusted By
An open invitation
Build one valuable first step together
For business conferences and their organisers, companies, hotels, cultural communities, athletes and event producers: we can begin with a keynote, workshop, performance, team-training day or sporting collaboration. Programs can use bilingual materials and appropriate Russian-language support.
Rilas Hotel & Spa 4★ · client feedback · 2026
A meaningful first chapter in Russia
“It was a great honour for us to invite Rufus Wiena as our first international speaker to inspire and motivate our team at Rilas Hotel & Spa. His presentation and masterclass were very interesting, engaging, educational and fun. Everyone loved it! We are already planning his return and eagerly awaiting his next visit.”
The setting
Rilas Hotel & Spa 4★
A contemporary setting for hospitality, wellbeing and team learning.
Why return
A real connection, with room to grow
My work in Makhachkala gave me a real proof of concept in Russia: business workshops and Neuromagic can become practical tools for companies, leaders and hospitality teams. Russia also has strong communities in magic and sport, alongside extraordinary landscapes in the North and Far East—including Kamchatka, where Arctic surfing is a personal dream.
I want to return with curiosity, respect and formats shaped with local partners who know their region and audience. After my first journey through Russia in early 2026, I am absolutely certain that I want Russia to be part of my future. See you soon!
“What can I say other than: Russia is fantastic!”Rufus Wiena · after his first journey through Russia, 2026
Four collaboration paths
Different doors into the same human experience
02
Neuromagic
Memorable presentations, IFDM workshops, performance and cultural formats for professional and magic communities.
Explore Neuromagic →03
Footvolley
Play, connect and collaborate with Russia's existing players, clubs, professional events and sporting organisations.
Meet on the sand →04
Arctic Surfing & Kamchatka
My dream begins with Kamchatka, with further possibilities across Siberia, the Kola Peninsula and the Barents coast.
Explore the cold frontier →Business case study · Dagestan · 2026
Business Workshop and Neuromagic at Rilas Hotel & Spa
In Makhachkala, Dagestan, I delivered a business workshop for the Rilas Hotel & Spa team. The program connected memory, communication and body language with leadership, sales, personalised hospitality, cultural awareness and the human qualities that matter even more in the AI era.
One organisation · one customer journey
From leadership to every department
Together, we explored how every department shapes one guest journey: recognising people, reading the moment, anticipating needs and communicating with calm warmth.
I integrate AI into business models, structures and mindsets, teach clear prompting and output testing, and keep attention, empathy, creativity and human judgement in charge.
LeadershipReceptionHousekeepingRestaurantSpaBack office
Formats: keynotes · leadership & sales · hospitality · bilingual delivery
A Dagestan moment
Serious work—with room for a little fun
Beyond the workshop, Dagestan gave me memorable encounters, warmth and humour. As a big Khabib fan, I could not resist this moment at his gym in Makhachkala.
Respect to Khabib, his father, and his team—and yes, the papakha had to happen. 😉
Professional magician · live performance
Nearly two decades of performance behind Neuromagic
For nearly two decades, I have performed internationally for companies and conferences, on television, at private events and in large-scale productions—including creating and performing Symphony of Illusion at Jacy’z Hotel & Resort in Gothenburg. I work in Swedish, Portuguese, Spanish and English; that experience now shapes my Neuromagic shows, lectures and IFDM workshops.
View the stage film on ArweaveFor magicians · workshops & developing tour
Dialogue with Russia's professional magic community
A Russia-wide series created specifically for practicing magicians—combining Neuromagic lectures, IFDM workshops and professional exchange—is being explored with the president and leadership of the Russian Association of Illusionists.
Dates, cities and venues are not yet announced or confirmed.
Neuromagic
Attention, perception, memory and influence at the meeting point of psychology, neuroscience and magic.
IFDM
Impromptu Full-Deck Memorisation: a practical session using an ordinary shuffled deck.
Professional exchange
Lectures, workshops and exchanges developed with illusionist associations and magic clubs.
Join the existing game
Footvolley in Russia
Footvolley is already played in Russia. As the 2025 Nordic and Swedish Footvolley Champion, I want to play, have fun, meet existing players and explore collaborations with clubs, athletes, events and sporting organisations.
- Clubs, athletes and professional sports events
- Camps, demonstrations and friendly sessions
- Media days and cross-cultural sporting stories
- Other suitable sporting organisations
Full match · no edits
Watch me play a complete Footvolley match
This is the full game from beginning to end—not a highlight reel. I played alongside my partner Daniel Bessa against Footvolley world champion Michel Costa and Zé Moura.
Arctic surfing · Kamchatka · Siberia
Kamchatka is the dream
Khalaktyrsky Beach brings together cold-water surfing, black volcanic sand, Pacific exposure and Kamchatka's volcanic landscape. To surf there—and perhaps one day shape a locally supported WildWork experience around attention, adaptation and respect for nature—is one of my strongest dreams in Russia.
Training for the cold
In Sweden and Lofoten, Norway, I have developed a personal cold practice through barefoot running in snow, breathwork, sauna, cold-water immersion and Arctic surfing. For me, it is a long-term practice in calm, focus and understanding how my own body responds—not a challenge for others to copy.
Siberia, the Kola Peninsula, the Barents coast and other parts of the Russian Arctic could also inspire future projects. Any real program would be built with experienced local partners, careful safety planning and environmental respect.
Explore the Arctic work
Practical questions
Frequently asked questions
Can programs be delivered in Russian?
Programs are available with bilingual materials and appropriate Russian-language support. The language setup is agreed with the host; fluent Russian delivery is not claimed.
Are the northern experiences currently operating?
No. Kamchatka, Kola, Barents Sea, Siberian and Russian Arctic concepts are future ideas requiring experienced local partners, safety planning and environmental care.
How does a collaboration begin?
Share your audience, location, aims and possible timing. We can then define one realistic first format and responsibilities together.
A final detail
Attention, timing and practice
A glimpse of the craft behind Neuromagic.
View the card-flourish film on ArweaveA direct invitation
What could we create in Russia?
If a business conference, company workshop, hospitality program, Neuromagic event, Footvolley collaboration or carefully supported northern experience fits your organisation or community, introduce yourself and the first step you have in mind.
